b+ab is a Hong Kong based fashion label, under the I.T stable of brands. Drawing inspiration from the collection itself and the whimsical and surreal aspects of the brand, the Spring/Summer campaign centered around the concept of ‘hunter gatherer’. An imaginative, fantasy world of the unpredictable and bizarre depicted through the photography of Marcelo Krasilcic and the illustration of Dylan Martorell. 

Photography: Marcelo Krasilcic
Illustration: Dylan Martorell