Brand refresh

FOD has recently completed a re-imagining of the interior and environmental graphics scheme for Grill’d as part of the overall regeneration of the brand. The environmental graphics consist of a flexible, lo-fi poster application to walls and ceilings that showcases the work from a rotating artist commission program, ‘The Grill’d Collective’. FOD, having developed the original branding and environmental graphics, conceived of and curated the program that selects illustrators from around the country to respond to a range of statements that reflect the attitude and irreverence of the brand.

Illustration: Magic Sweater, Chris Wahl, Jumbo and James Jirat Patradoon